The Price is Right

While it is most exciting to contemplate buying a diamond, it can be most confusing once you are in the process of doing so. There are so many offers of good deals and value for money and some even promise to sell you a diamond for less than the cost!

So which is the right price?

To know that, one must figure out how the multi-billion dollar diamond industry works. A good place to start with is the path traveled by the stone from the mine to the market:

The Conventional Path of Buying a Diamond:

Move your mouse here to see the difference in the Wonder Jewelers Buying Experience!

In the traditional scenario, in each of the above phases the middleman makes money and in the end the maximum mark up is by the retailer who recovers all his expenses from his clients.

A better way to buy is to cut out the Jewelry manufacturer and Retailer and in this way, consumer gets to buy direct from the wholesaler at a price advantage. And the best way to do this is on the Internet.

So What is the Correct Amount to Pay?

You can arrive at the answer through logical progression:

• Begin with deciding how much you want to spend.
• Pinpoint the diamond characteristics that you value the most: carat weight, color, clarity, cut and shape.
• Study what is available within these parameters and buy the most and best you can for the money.
• With proper market research, you can avail very attractive prices.
• And you will have the confidence that the price you paid is fair.