Buy smart and save by following our Diamond Buying Guide

A celebration, occasion for reward, romance, pure investment, or whatever the reason, buying a diamond is always the right choice. This is one gift that has no season and one that you can’t go wrong with no matter which shade you wish to highlight from a whole spectrum of human emotions. Either which way you look at it, you still want value for money and make the purchase at the right price.

So you look around to shop: at the store nearby, with retailers and wholesalers, and online shopping. And everywhere you go, there are special offers and deals galore. Everyone is claiming to sell at less than everywhere else; there are discounted prices, cuts on wholesale rates, and even throwaway prices sounding too good to be true.

The diamonds look similar but the price differences are so huge that at the end of the day you wonder what’s for real and whom to really trust. You are confused and rightfully so since you do understand that no one is out there for charity; it’s a commercial venture and nobody is going to make a loss to give you a good price. And then all the scams that you hear about……..it makes you scared to trust anyone.

In the end, all the excitement and good feelings you set out with simply fizzle out at the stress involved in the entire process.

Take a deep breath and relax
Some simple bits of information will make the experience a lot easier

• Like all other products in the market, diamonds too have a rational, predictive price.
• The wholesale price is generally the bottom line and no true diamond professional will sell for less.
• Retail sellers will always prove to be more expensive than diamond wholesalers and Internet brokers.
• All stores and catalogs selling diamonds have add-ons owing to establishment costs.
• You can save money by making two separate purchases; one for the stone and the other for the setting.

Once you have these basic facts on your fingertips, the rest of our Buyer’s Manual will outline the key features of a diamond that affect its value quotient. These will help you arrive at what is the right diamond for you at your price and you will be able to strike your deal on the Internet. Simply make sure that the piece you buy is Gemprinted to guarantee your investment for life.